Hawaii Literacy Identity Branding

Children are not the only group that have difficulty with reading and writing as one in six adults in Hawaiʻi struggle with literacy. Hawaii Literacy addresses this situation by empowering both children and adults with essential reading, writing, and lifelong learning skills. 

Alongside two other students, our group was asked to develop an identity system that reflected Hawaii Literacy’s mission to help the people of Hawaiʻi regardless of age or cultural background. The stylization of the icon system incorporates punctuation to refer back to the central theme of literacy. We also chose to create icons that represented the 5 main programs offered at Hawaii Literacy as well as integrating local Hawaiian iconography.